Tuesday, 23 March 2010

Bizarre Breast Cancer Ads

And the winner of the most sexist breast-cancer campaign is....

A letter sent to (mostly male) company directors at a hospital in Poland urged male managers to encourage their female employees to get mammograms. Sounds like a good plan, except the letter contained the campaign slogan, "I check the breasts of my employees myself." Feminist groups in Poland say the slogan is inviting sexual harassment. Whoops.

Check out more breast cancer-awareness ads that think far outside the bra.
(Sometimes too far ....)

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